The ALT Story: Discover Our Unique Jewelry Journey from Luxembourg

We’re three siblings from different backgrounds, united by our love for jewelry and a drive to shake up the industry. Our diverse experiences and dreams brought us together to create ALT—a brand with a deeper purpose beyond fashion.

Why Jewelry?

Jewelry speaks to us personally and universally. It holds stories, marks milestones, and symbolizes journeys. We believe jewelry should represent ambition, courage, and individuality, connecting with those who strive to make a difference.

Why ALT?

We created ALT to challenge the traditional, exclusive jewelry world. Our brand celebrates diversity, authenticity, and boldness. ALT is about building a community for those who care, strive for impact, and break the mold. Wearing ALT means embracing your journey, dreams, and unique story.

Why the "Fuck It" Collection?

The "Fuck It" collection is our manifesto. It’s for those moments when you decide to take a leap and ignore the doubts. Each piece is a reminder to live boldly, love fiercely, and be yourself. It represents the spirit of ALT—rebellious, brave, and unapologetically different.

Join Us

ALT is more than a brand; it’s a movement. Wear ALT to own your journey and be part of something bold and transformative. Redefine jewelry with us—make it a symbol of who you are and who you want to be.

Wear ALT, own your journey!